Yes, BrandStand. So far, there’s been a welcoming reception to our name. People get it. Or people think they get it.
Interestingly, many have connected our name to “Bandstand”, yes American Bandstand (for those of you who were not children of the 50s, 60s, 70s, or early 80s, AB host Dick Clark was the Ryan Seacrest of his day. Take a peak)
American Bandstand is a prime example of a brand that understood what its message was about, who their audience was and how to best reach them. AB grew organically, from a local program in Philadelphia to a worldwide phenomenon (and Oprah had nothing to do with it!) Bandstand brought music to television (long before “Video Killed the Radio Star” on MTV). Bandstand got kids, who were starved to hear the latest hits to sit in front of their TVs every afternoon.
Now, did Dick Clark create Bandstand just so kids could here the latest from Chubby Checker, Diana Ross, The Beach Boys or Madonna? Well, partly, yes, but mostly he created the show for advertisers to pitch their products to teens. It was a captive audience with a focus on a key demographic.
Other brands looking to capture their audiences can follow the AB model – don’t stray from your audience. Don’t be too many things. Do what you do best.
At BrandStand, you can expect the same. We’re going to do what we do best. We’re going to work with our clients to help them create, develop or fine-tune their identities. We’re going to shout to the world, but also be laser focused with our messaging. We’re going to service the media with the content they need, and drive ROI for our clients across industries.
And of course, because we’re Dave & Rob, we’re going to have a great time doing it.
So come on in and say “hi.” And while you’re here, let us know your thoughts about the world of branding today. We’re looking forward to hearing from you, and keeping you up to date with what we’re doing.