7 Media Relations Insights From a Miley Cyrus Concert
Last night, I took my 13 year old daughter to see and experience the Miley Cyrus “Bangerz” tour. Yes, admittedly, I was looking to score some “Father of the Year” points. While waiting for the show to start, I noticed two women sitting in front of us, who – like me – did not quite […]Read more
From Coca-Cola to The Tonight Show: What’s the Value of a Brand?
What’s a brand worth? When do you make a change? If the brand is #1 and has been for years, do you make the decision that you have to change things up, particularly to capture “the younger demographic”? In 1985, the Coca-Cola Company introduced to great fanfare, “New Coke.” This was a reformulation of “Coke” […]Read more