BrandStand Mission statement: Through Strategic Storytelling, we build and ignite the passions of a target audience to increase brand awareness driving revenue streams.
Where does your Brand Stand? The answer to this question is the opener for creating and establishing your Brand Essence.
BrandStand principals take their decades of communications and brand building experience to work with companies and individuals to develop their particular brand essence. The goal: Identify the Key Performance Indicators (KPI) of that brand, develop the key messages that will ignite interest and connectivity with the target audience, and secure targeted placements with media and through strategic partnerships and integrations that will drive a firm ROI and positive revenue stream.
It’s not just public relations. It’s a Brand Communications Platform designed to succeed at all points in the organizational timeframe: from pre-launch through every growth period, including potential acquisition phases. Many companies and organizations plan on being “disrupters” to their specific industries. We invest our energies to insure that the delivery of the message matches the mission statement achieving ultimate Brand Essence.
- Identify the Key Performance Indicators (KPI) and Value Proposition of the brand forming the Brand Essence
- Develop and refine the messages that will ignite interest and connectivity with the target audience
- Secure placements with select, targeted media
- Consult on and develop strategic partnerships and integrations
- Strategic message development
- Brand identity
- Publishing and Author consultation
- Book development
- Product launches
- Media relations
- Social media
- Media and message training
- Integrations and Sponsorships
- Video production
- Event and experiential planning
- Radio Media Tours
- Satellite Television Tours
Practice Areas include
- Consumer Packaged Goods (CPG)
- Health & Fitness
- Food & Beverage
- Travel & Hospitality
- Consumer products