WHY SHOULD YOU WRITE A BOOK?
We work with businesses (large and small) all of the time. In all of our initial discussions, we ask: “Have you written a book?” If the answer is No, we ask “Why not”? You see, a book is the best marketing tool available. A book automatically qualifies you as an “Expert.” You’ve literally “written the […]Read more
7 Media Relations Insights From a Miley Cyrus Concert
Last night, I took my 13 year old daughter to see and experience the Miley Cyrus “Bangerz” tour. Yes, admittedly, I was looking to score some “Father of the Year” points. While waiting for the show to start, I noticed two women sitting in front of us, who – like me – did not quite […]Read more
From Coca-Cola to The Tonight Show: What’s the Value of a Brand?
What’s a brand worth? When do you make a change? If the brand is #1 and has been for years, do you make the decision that you have to change things up, particularly to capture “the younger demographic”? In 1985, the Coca-Cola Company introduced to great fanfare, “New Coke.” This was a reformulation of “Coke” […]Read more
This weekend, I was invited to speak to a number of students at my alma mater, Ithaca College. The students are all taking Public Relations courses and ranged from Sophomores to Seniors. As an active member of my alumni association, I have always tried to support the school, particularly by mentoring students and recent grads, […]Read more
Yes, BrandStand. So far, there’s been a welcoming reception to our name. People get it. Or people think they get it. Interestingly, many have connected our name to “Bandstand”, yes American Bandstand (for those of you who were not children of the 50s, 60s, 70s, or early 80s, AB host Dick Clark was the Ryan Seacrest […]Read more