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Recent blog posts

WHY SHOULD YOU WRITE A BOOK?

We work with businesses (large and small) all of the time. In all of our initial discussions, we ask: “Have you written a book?” If the answer is No,…

May 16, 2016

7 Media Relations Insights From a Miley Cyrus Concert

Last night, I took my 13 year old daughter to see and experience the Miley Cyrus “Bangerz” tour. Yes, admittedly, I was looking to score some “Father of the…

April 4, 2014

From Coca-Cola to The Tonight Show: What’s the Value of a Brand?

What’s a brand worth? When do you make a change? If the brand is #1 and has been for years, do you make the decision that you have to…

February 7, 2014

Homecoming

This weekend, I was invited to speak to a number of students at my alma mater, Ithaca College. The students are all taking Public Relations courses and ranged from…

October 14, 2013

BrandStand

Yes, BrandStand. So far, there’s been a welcoming reception to our name. People get it. Or people think they get it. Interestingly, many have connected our name to “Bandstand”, yes…

September 11, 2013

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