From Coca-Cola to The Tonight Show: What’s the Value of a Brand?

on February 7, 2014 Branding, television and Tags: , , , , , , with 0 comments

What’s a brand worth? When do you make a change?  If the brand is #1 and has been for years, do you make the decision that you have to change things up, particularly to capture “the younger demographic”? In 1985, the Coca-Cola Company introduced to great fanfare, “New Coke.”  This was a reformulation of “Coke” […]

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