From Coca-Cola to The Tonight Show: What’s the Value of a Brand?
What’s a brand worth? When do you make a change? If the brand is #1 and has been for years, do you make the decision that you have to change things up, particularly to capture “the younger demographic”? In 1985, the Coca-Cola Company introduced to great fanfare, “New Coke.” This was a reformulation of “Coke” […]Read more